Acquia Engage 2019 - Breakout Session: Acquia + Artificial Intelligence: Powering Deeper Personalization Demo

Speaker Session
Strategy | Technology

Jonathan Weber and Jordan Keddington spoke during their Acquia Engage 2019 breakout session on how Acquia Lift in conjunction with Google Artificial Intelligence (AI) and marketing tools take personalization to the next level.

During this session they discussed: 

  • Uncovering moments that lead to conversion and patterns in user behavior
  • Leveraging richer data collection and enabling simpler content creation for personalization
  • Delivering users’ preferred content and experiences at the right time and place using up-to-the-minute information

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Event Details

Delivering customized digital experiences based on a visitor's unique characteristics and browsing behavior has been shown — time and time again — to improve engagement metrics and increase conversion rates. Eighty-nine percent of digital businesses are investing in personalization, according to a Forrester Report. As tools have evolved, the ways that we personalize content and the type of content that we can personalize has also changed. Larger marketing budgets are now being dedicated to personalization efforts given the ROI and effectiveness we’ve proven in the market.

Scaling personalization beyond a few use cases can be overwhelming and time-consuming, but we’ll explain how it can be made simpler through artificial intelligence. In fact, it’s never been easier to understand consumers and create personalized offers by adding AI capabilities on top of Acquia’s DXP platform.