Experience Design

Experiences that win hearts and compel action

More and more, your brand is your digital experience. It’s more important than ever to take a human-centered approach to digital products and services, fully understanding customers’ current contexts to meet their needs and achieve business goals. Our cross-disciplinary teams weave user experience into every part of the project lifecycle: strategy informs the user interface, visual design drives data, development affects content, and SEO influences information architecture — and vice versa. 

This process forms the baseline of our deft and thorough approach. By applying design thinking holistically, we create usable, beautiful experiences that drive results.

Solutions

  • Experience Strategy
  • Information Architecture
  • User Research
  • User Experience Design
  • Service Design
  • Journey Mapping
  • Content Strategy
  • Visual Design
  • Personalization
  • Digital Marketing
  • Multivariate Testing

Mapping a contextual journey

The customer experience crosses platforms and physical space; design must account for an increasing number of contexts, while retaining a streamlined and accessible flow. We use qualitative and quantitative research methods to see how people think and act in these spaces, then translate those learnings into layout, content, and appearance. This could mean employing ethnographic interviews to improve a content management system, creating a clickable prototype to test tablet functionality, or using card sorting to shape the workflow for a new service. These exercises build a comprehensive understanding of brand and user, and lay the groundwork for sustainable success.

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