Digital Transformation Through a Mobile App to Access Healthcare Anywhere

Our groundbreaking collaboration with a leading insurance and financial services firm resulted in a mobile app designed to revolutionize healthcare accessibility. From early disease detection to purchasing health insurance, the app's omnichannel platform enriches user experience and promotes wellness across Southeast Asia.

  • Mobile, Web & Emerging Applications
  • Commerce Experience Design

Business Issue

The client, a leading multinational life insurance and financial services company, wanted to expand its traditional role of providing financial protection against ill-health by becoming a partner in people’s wellness, helping them to prevent and postpone onset of diseases. To achieve this, the client needed a mobile application that would make healthcare more accessible for common people. This was designed as a part of the cultural shift accelerated by Covid.

The application was to be high on customer centricity, to engage customers and provide proactive alerts and notifications on diseases, and be an omnichannel digital platform which could track customer journey and help as a Point of Sale (POS) for buying health Insurance.

Solution

Bounteous x Accolite built a ticketing system from scratch that can create, assign, close issues with an effective reporting system, built using AngularJS, Spring, Java & Oracle.

The app’s predictive capabilities helped in early detection of diseases as well as managing diabetes, heart conditions etc. The app also served as a POS for existing and new customers wherein customers can buy insurance products and input service requests based on requirements. All this was integrated with the Digital Policy Administration System, making the whole experience digitally seamless.

Outcomes 

The app rapidly gained popularity and became one of Asia’s most popular health care-based application.

The app was rolled out across 11 Southeast Asian countries in 10 different regional languages with a target audience of 20 million users. Current supported countries include Singapore, Malaysia, Hong Kong, Indonesia, Vietnam, Cambodia, Laos, Myanmar, Thailand, Philippines, and Taiwan.

Easy to use features and availability of health insights round the clock enabled customers be in charge of their health.

Related Client Work

Check out more of our work with the world’s most ambitious brands.

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    My team and I worked with Lister Technologies (Bounteous) since 2016 when we were separating from HPE and joining Micro Focus. They put together a qualified team of engineers (development, quality assurance) and project managers, email marketers and web publishers. Without their help and involvement we would not have been able to complete activities needed to ensure we could separate from HPE. They very quickly gained the trust of our team and became an integral part of our Digital Strategy. We have worked on several critical projects together and they have always gone above and beyond to help complete those, give us additional resources and firepower during crunch mode, always had a backup team trained and ready so we didn’t have any disruption even when there was turnover. They always measured themselves by quality of the individuals they hired and quality of work delivered and the ownership and accountability they felt while working on our projects. They have always been and will continue to be an integral part of the Digital Marketing team at Micro Focus.

    Jayashree Rajan

    Ex-Global VP, Marketing

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