Making Exceptional Eye Care Easy, Accessible, and Enjoyable
ABB Optical, the leading distributor of contact lenses in North America, partnered with Bounteous to develop an amazing new experience and platform: Abby. Abby not only helps improve the doctor-to-patient relationship by making it easy for patients to access their prescription and insurance information, but also provides Eye Care Providers (ECPs) a competitive edge by frictionlessly enabling them to sell contact lenses directly to consumers (DTC).
- 3XINCREASE IN DIRECT TO PATIENT SALES DURING MVP LAUNCH
- 300%HIGHER INCREASE IN ORDERS AND REVENUE THAN INITIAL TARGET DURING MVP LAUNCH
- 1,000+U.S. EYE CARE PROVIDERS USING ABBY
The Power of Partnership
ABB Optical partnered with Bounteous to develop innovative digital solutions that would effectively respond to customer needs and push the industry forward.
Building a Value-Focused Brand and Sparking Demand
ABB Optical embarked on a digital transformation journey to develop solutions across all of their business functions, customer experiences, technology platforms, and analytics. This undertaking would enhance the efficiency of ECPs and also elevate the overall patient experience.
Strategic Research
Identifying the key elements of a successful digital strategy begins with comprehensive user research. By delving into consumer wants and needs, we were able to garner critical information and make more strategically guided decisions.
Roadmap Development
Our cross-functional teams translated the strategic outline into a plan of action based on prioritized needs and objectives to build alignment and enable execution.
Clear Vision, Serious Strategy
Brand Eyedentity
A strong brand should be backed by clear core mission statement, vision and values. Our combined teams defined and implemented these statements in ABB Optical's new brand and platform in order to communicate the purpose and goals of the company.
Experience Research
Motion Graphics & Animation
Creative Assets & Production
An Eye For Design
In partnership with ABB, we designed their new platform's logo and signature to make it welcoming, professional, and authentic.
Visualizing The Customer Journey
The brand's core values should come alive through its customer's experiences. We tested and created several personas and customer journeys to ensure flawless and customized interactions.
With a single platform, we brought convenience to a whole new level.
One Platform Built for Service, Innovation, and Scale
Say hello to Abby — the digital foundation needed to bring all the tools eye care professionals need to run their practice into one platform, helping them grow their businesses and easily service their patients at scale.
Technology Strategy & Architecture
Content Strategy
Enterprise Analytics
Commerce
Custom Web & Product Development
Experience Design
QA Testing & Automation
One-Click Commerce
Patients can now purchase their doctor-prescribed eye care products confidently, securely, and easily.
Comprehensive Business Solution
Ensuring the platform rolls up practice information into a comprehensive reporting tool, allowing Eye Care Providers to easily review business metrics, opportunities to increase, revenue, decrease costs, and drive EBITDA.
Together, we are revolutionizing the way eye care providers engage with patients to deliver the best solutions for their vision health.
ABB Optical has always committed to supporting eye care practitioners and their patients. Now, more than ever, they are positioned to provide the best support possible.
