Integrated Services Deliver Great Experiences
AccuWeather requires a partner with integrated competencies to deliver everything they need for digital success.
AccuWeather has helped people across the world live safer, easier, and better lives since 1962. They combine weather data, technology, and human insight to improve lives and businesses. AccuWeather partners with Bounteous to deliver the experiences and data required to provide fast and accurate weather forecasts, warnings and insights to more than 1.5 billion people worldwide.
- 19MMobile App Users
- 45BDaily Data Requests Globally
- 20MOrganic Session Increase
Collaboration Through Co-Innovation
True partnerships deliver results through teamwork.
Launching a Dependable Mobile Experience
AccuWeather needed a collaborative development partner who could best deliver a strategic, highly visible initiative. Bounteous x Accolite helped AccuWeather’s team launch a new unified mobile app experience for iOS and Android users. The successful rollout currently supports 19 million users.
Seamless Collaboration
Our experts worked side-by-side with AccuWeather’s development experts to create a collaborative plan for co-innovation success. Bounteous x Accolite provided technical leadership and transparent teamwork to deliver a production-ready experience that AccuWeather could maintain in-house.
Architecture
Our experts consulted on code base patterns, integrations, defining software development patterns, and delivering unique app experiences across Android & iOS, while maintaining native code bases.
Feature Adoption
Our experts led the way on key app feature deployment like maps implementation, ad unit configuration, news features, user onboarding features, and user privacy settings.
Launch & Recognition
We’re proud that +19 million users are using AccuWeather’s highly-rated redesigned app. Soon after launch, the app was recognized with three awards at the competitive 2020 World Meteorological Organization’s International Weather App Awards and a 2022 People’s Voice Webby Award for the app’s AccuWeather MinuteCast® feature.
2020 World Meteorological Organization’s International Weather App Awards
A leading weather forecaster, a major publisher.
AccuWeather delivers critical weather forecasts, warnings and insights with industry-leading forecasting, but it is also a major online publisher supported by ad revenue.
Revenue Optimization & Strategic Expansion
Our integrated competencies help AccuWeather’s team achieve revenue gains in numerous ways. We use a test and learn approach to identify and optimize revenue opportunities.
Mobile Solutions & Applications
Digital Marketing & Strategy
Data Science
Enhancing Mobile App Ad Opportunities
During app development, our experts helped to improve publisher ad match rates for mobile ad auction. A 140% increase in monetized ad impressions for iOS helped to increase revenue from mobile advertisers.
Forecasting Audience Behavior
Our Data Science team developed clustering models to identify unique audience segments that AccuWeather can use to deliver personalized content based on content format, location, time of day, and other key behaviors.
Increasing Site Traffic
When you serve more than a billion users, every second counts. We used our search optimization skills to improve page load speed and organic search rankings of top monetized content by consolidating image-heavy pages and multiple ad placements. This sped up page loads by 20 seconds, resulting in a 12% growth of organic traffic and yielding a traffic increase of 20 million additional sessions.
Aiding Global Expansion
We work with AccuWeather’s product leaders and production teams on research projects to identify new markets for business growth using search volume and trend data for territories.
Key Strategic Initiatives Powered By Data
Supporting over 1 billion users means collecting and analyzing data. A lot of data.
Lightening Fast Decisions Require Real-Time Data
Collecting and processing 12 billion data points per month would make most organizations tremble. A collaborative vision and scaled solutions deliver the digital flow required for quick insights that can keep up with changing weather events.
Big Data Requires Big Tools
Bounteous x Accolite delivered beta access to the latest version of Google Analytics as well as BigQuery/Google Cloud consulting to crunch really big numbers and deliver the key audience insights that drive business strategy.
Advanced App Tracking
Bounteous x Accolite introduced AccuWeather’s team to mobile measurement advancements which enabled near real-time data collection, intra-day data processing, and cloud activation through beta partnerships with Google. The result is one of the most sophisticated mobile analytics programs in the market.
Data Reporting That Empowers Big Decisions
We deliver key data visualizations and reports that inform major business decisions; from custom-built audience cohort reports to daily data dashboards.
Connecting Complex Publisher Data
Data integrations with Google Ads Manager connect key audiences to relevant advertising experiences for publishing optimization. Smooth data integrations clear the way for rapid decision-making.
Predicting the Weather with Co-Innovation
Speed to market has never mattered more than in weather prediction. AccuWeather relies on Bounteous to deliver the value of integrated services on time, every time.
- 1.5BPeople Reached Globally
- 155Languages and Regions
- 20+Bounteous Team Members Across Five Integrated Services
