Pioneering Healthcare Innovation Through Digital Transformation
A leading healthcare technology company embarked on a comprehensive digital transformation initiative. The organization is committed to enabling a better, more efficient healthcare system. In pursuit of this vision, they partnered with Bounteous to enhance their capabilities in talent, data, methods, and technology. This would empower them to unlock unprecedented levels of innovation and generate qualified leads, ultimately driving new business opportunities.
- 259%Closed Won Opportunity Revenue
- 43%Marketing Qualified Leads
- 36%Top of Funnel Leads
Shifting Power to the Hands of Marketers
Allows the team to extend capabilities and scale with the needs of the business
Shifting Power to the Hands of Marketers
The first step towards digital transformation began with migrating the client’s content management system to Adobe Experience Manager (AEM) as a Cloud Service (AEMaaCS). Bounteous’ award-winning AEM team migrated all existing content, ensuring the ability to extend and scale with the needs of the business, reducing the reliance on IT and shifting power to the hands of marketers.
Improving Efficiency, Decreasing Infrastructure Costs
Migrating to AEMaaCS eliminated the need for internal support teams to handle automatic platform upgrades. This shift resulted in a streamlined system, reducing costs and delivering better, more personalized experiences for clients.
Foundational Excellence
AEMaaCS provided a solid foundation for the client to manage their digital assets and facilitated ease of integration for additional enterprise services and systems. Additionally, Bounteous x Accolite implemented efficient internal workflows to effectively manage and optimize the new platform.
Enhancing Brand Recognition
Ensures familiarity and seamless customer journey flows across devices
Enhancing Brand Recognition
Bounteous x Accolite did technical implementation on site redesign across the client’s digital domains, leading to enhanced branding, familiarity, and seamless customer journey flows across all devices.
Integrated User Experience
Bounteous x Accolite elevated the appearance of every platform within the organization, ranging from the .com website to the customer care portal, guaranteeing a connected experience for customers across all properties.
Elevating the Brand Experience
Bounteous x Accolite helped the healthcare technology company optimize their customer journey to better guide customers to their ideal end destination, all while portraying their sophisticated brand.
Accelerating Personalization
Helps streamline communication and create truly personalized experiences
Accelerating Personalization
Consumers are expecting personalized experiences in healthcare and will even change providers if these needs are not met. With improved user experience and scalable content, the client was able to streamline communication between all systems – from provider to payer, make it easier to access claims and find a doctor, and also empower the marketing team to create these personalized experiences for their customers.
Making the Most of Adobe Technologies
Bounteous x Accolite’ Adobe teams leveraged multiple Adobe technologies like Adobe Experience Platform, Adobe Target, and Adobe Analytics to advance personalization.
Activating Across Channels
Bounteous x Accolite enabled the client’s marketing teams to activate personalization across channels such as website, SEO, social media, email, and more.
Owning Commerce
Removes third party vendors and improves brand recognition
Owning Commerce
Bounteous x Accolite implemented an eCommerce platform that allows the healthcare technology company to sell their most important products directly from their own website. They now spend less time servicing clients because clients are empowered to turn to the marketplace and can move seamlessly between the marketplace and the .com platform.
Move eCommerce in House
The client previously relied on external marketplaces to sell their products. Bounteous x Accolite implemented eCommerce, removing third party vendors and improving brand recognition through owned, internal commerce activities.
Seamless Experience for Consumers
Bounteous x Accolite enabled the client to become a self-service platform for their customers to renew licenses and capture smaller orders in a more efficient manner.
Providing a Better Healthcare Experience
Bounteous x Accolite has enabled the healthcare technology company to become more capable of delivering seamless customer experiences for payers and providers in the healthcare system.
