SMX East - Must-Have Reports For SEMs

Speaker Session

Event Details

This event occurred on Wed, Nov 13, 2019

Samantha Barnes spoke November 13 at SMX East during her session, Must-Have Reports For SEMs.

Samantha discussed how good reports are essential in creating and tuning effective search marketing campaigns. In this session, Samantha Barnes shared her own favorite, lesser-known and specialized reports, showed how to use them, and explained how to create stories with the data to showcase your own efforts.


Speakers

Samantha Barnes
Senior Director of Google Innovation