SMX West 2020 - Getting Reports Right

February 20, Samantha Barnes and Abigail Matchett hosted a session at SMX West. 

During this session, Samantha and Abigail covered the following items:

• Spend less time reporting and more time analyzing and finding insights
• Minimize the effects of a cookie loss in an ITP world
• Reduce the fractured nature of reporting with a clear measurement strategy
• Use CAM methodology (Contemplate, Automate, Mitigate) to improve your reporting
• Know what's really hot (and useful!) in reporting