Midwest Drupal Camp - Getting Started With A/B Testing for Drupal Sites
Join Sean McQuaide March 18 at MidCamp 2020 during the training session, Getting Started With A/B Testing for Drupal Sites.
This one-day course will introduce the basics of conversion optimization and A/B Testing to improve website performance. Starting with theory, then focusing on the practice, the training will build on concepts throughout the day with handouts and takeaways for continued learning.
The training introduces Google Optimize, a free tool from Google easily installed on Drupal sites that can be used to launch website experiments in minutes. Learn the basics and participate in the live workshop, implementing your very own A/B tests throughout the day.
The course will end with an introduction and live demo of Acquia Lift, the enterprise A/B testing and personalization tool built for Drupal. Compare and contrast features and learn how to fit both tools into your future planning.
This course is designed for digital marketers and developers that look to improve conversions on their sites, like improved site engagement, contact form submissions, and eCommerce purchases. Basic knowledge of CSS selectors will be helpful, but not mandatory for the course.
Midwest Drupal Camp (MidCamp) 2020 is the seventh annual Chicago-area event that brings together designers, developers, users, and evaluators of the open-source Drupal content management software. Attendees come for four days of presentations, professional training, contribution sprints, and socials while brushing shoulders with Drupal service providers, hosting vendors, and other members of the broader web development community.