Webinar - From "Crawl" to "Walk" — Customizing Acquia Lift to Drive Value

Webinar
Acquia | Google Tag Manager

You’ve heard it before: Crawl, Walk, Run to personalization success. But for those actually running a personalization practice, one of the most common pitfalls comes after rolling out a few initial “crawl” use cases that worked. What next? How do I get to the next level of personalization to drive even more value and ROI via personalized content?

Bringing together different data sources is a great way to gain additional insight into your visitors to create and launch more impactful personalizations. Fortunately, we’ve figured out a way to make that easier than ever, by bringing two no-code solutions together—Lift, Acquia’s personalization solution, and Google Tag Manager.

Join Eric Fullerton, Lead Product Evangelist at Acquia, Jon Meck, VP of Marketing at Bounteous, and Elvis Komskis, Senior Consultant at Bounteous, to learn: 

  • How to set up Acquia Lift and implement tracking via Google Tag Manager to empower your “walk” personalizations
  • How to customize the information you collect in Acquia Lift with Google Tag Manager
  • The three key competencies required to bring personalization to life
  • How to build your personalization dream team

Registration link coming soon! 

Speakers

Jon Meck
VP of Marketing
Elvis Komskis
Data Engineer