Webinar - From "Crawl" to "Walk" — Customizing Acquia Lift to Drive Value

Eric Fullerton, Lead Product Evangelist at Acquia, Jon Meck, VP of Marketing at Bounteous, and Elvis Komskis, Senior Data Engineer at Bounteous, hosted a webinar overviewing an easier way to gain additional insight into your visitors to create and launch more impactful personalization by bringing two no-code solutions together—Lift, Acquia’s personalization solution, and Google Tag Manager.

In the webinar they covered:  

• How to set up Acquia Lift (Acquia’s personalization solution) and implement tracking via Google Tag Manager to empower your “walk” personalizations
• How to customize the information you collect in Acquia Lift with Google Tag Manager
• The three key competencies required to bring personalization to life
• How to build your personalization dream team