MarTech Conference - Operationalizing Marketing Attribution And Predictive Analytics In Your Organization

Director of Data Science, Sasha Mushovic, presented during MarTech Conference sharing her framework and tips for establishing an attribution and predictive analytics program that incorporates AI.

Predictive analytics programs can power successful applications in marketing plans to drive revenue. Sasha explained how businesses' should evaluate digital maturity in order to build out a roadmap that integrates the right tools and processes to create true data-driven activation.