Reimagining Global Commerce: Strategies for Growing Through Cross Border Commerce

The world continues to change at a rapid pace and thought leaders across industries agree that global commerce is going through a massive transformative period. In a lightning-fast acceleration of a previously ongoing trend, recent events have forced many companies to quickly innovate and adapt their strategies around shopping experiences, both in-store and online, pushing consumers and companies alike to conduct more business away from brick-and-mortar stores.

In addition to these massive shifts across sales channels and marketing outlets, the makeup of the market continues to become more diverse and global. Many leading retailers are looking to cross-border markets as a source of revenue growth and a way to differentiate—and beat—their competitors.

During Adobe Experience Makers experts from Bounteous,  Translations.com, and Akeneo shared recent customer success stories, including a Bounteous Mars KIND UK story, and provided answers to questions around managing global commerce deployment.