Navigating Successful End-to-End Customer Journeys for Global Commerce and Retail

Adobe predicts that global commerce sales will reach $4.2 trillion this year, with U.S. consumers accounting for close to one-quarter of spending. Global commerce requires a detailed understanding of the entire customer journey and the nuances involved with customer engagement as retailers expand to additional regions.

Coca-Cola, Bounteous, Adobe, and BWG hosted a moderated roundtable discussion during the BWG Global eCommerce & Retail Forum on the challenges and opportunities that global retailers face in engaging customers across their entire digital journey. The event focused on lessons learned across the entire customer journey from awareness and branding to acquisition, conversion, fulfillment, loyalty, and beyond.

During this event attendees learned:

• How to engage customers across their journey for global commerce
• The success of Coca-Cola’s digital transformation efforts to bring its global customer experiences to life
• Why creating a complete customer journey from start to finish is essential for global commerce success in retail