Embracing a Direct-to-Consumer Strategy to Increase Sales and Grow Your Brand

In October of 2021, Bounteous, Adobe, and BWG Strategy undertook a survey of professionals leading Direct-To-Consumer (DTC) digital experience efforts in the retail/CPG and manufacturing sectors. The survey addressed the key opportunities and challenges for executing successful DTC strategies and programs.

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To learn the key findings of this research we covered the following items:

• What key factors are utilized to roll out a new DTC business model successfully
• How organizations manage the integration of channel strategy across multiple touchpoints
• Where the future is going for DTC and how the last few years have evolved to affect this change
• What challenges organizations are facing and how they are using these as a turning point to win over the consumer
• How to gain line of sight into who your consumers are in order to market directly to them successfully
• Anecdotes surrounding pain points, trends, and opportunities for building a strategy around the connected consumer