Winning Consumer Loyalty: From the Forecourt and Beyond

Convenience store operators are increasingly finding themselves in competition with quick-serve restaurants and other retailers, all vying for the attention of a consumer that expects an effortless experience and personalized rewards.

To earn lasting loyalty, c-store brands need to think beyond the forecourt and the backcourt to reach consumers on any device, at any time, with messaging and offers that hit the mark.
 
During this interactive discussion Huck’s convenience stores, Punchh, and Bounteous discussed:

• How the same digital technologies that help restaurants and retailers win raving fans can take your marketing strategy from hunch to homerun.
• How to create experiential programs that drive loyalty and engagement, while increasing frequency among your loyalists.
• How Huck’s uses loyalty insights to create a better experience for their customers—in-store, at the pump, and online.