How to Decide to Build or Buy: A Customer Data Management Checklist

You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals. 

The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options and this webinar is here to help you narrow down what’s best for your business. Watch to learn: 

• How a single source for customer data storage can mitigate risk and optimize customer experience 
• How central data governance will help your customer data strategy once the almighty Google takes away cookies
• The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
• First-party data management that keeps your customers’ data safe and your business booming