NACS Show - Social Media Strategy: Creating Fans of Your Brand

Social media is a powerful way to build relationships and move people from casual customers to raving fans. But how do you create and execute the right strategy?

In this session, we discussed how to build a scalable social media strategy that is authentic, relatable, and engaging, no matter the size of your organization. We discussed how Wawa built a social following from 0 to over 2 million, and how other retailers are shaping a social strategy that is integrated with their overall digital plan.