Digital Marketing for Financial Services Summit: Personalization at Scale - Are You Delivering the Experience Your Customers Expect?

At the 2018 Berlin Marathon, Eliud Kipchoge set a new standard with his record-breaking run, thanks in part to the groundbreaking Nike Vaporfly shoes. Just as these shoes revolutionized running, embedded finance is poised to redefine the banking industry.

In today's fast-paced digital landscape, simply being present across multiple channels isn't enough. Retailers need to evolve from omnichannel strategies to truly omnirelevant experiences that resonate with customers on a deeper level.

Self-ordering kiosks have been slow to reach mass adoption – stalled first because customers weren’t ready and then by pandemic closures and safety measures. In 2024, guests are back on-premise with high expectations of digital convenience and speedy order times.