Geeked and Fired Up: How to Take Your Loyalty Program to the Next Level

Loyalty programs have become a staple in the digital age, impacting nearly every business sector. There are hundreds of ways for companies to personalize the reward experience and motivate shoppers to return more often, but where do you start?

In this webinar, expert panelists Kevin Haag, Senior Director, Customer Data Platforms at Bounteous, Ellen Green, VP of Growth Marketing / CRM / Loyalty at Bounteous, and James Fang, VP of Product Marketing at mParticle discussed the challenges facing loyalty programs today and how a CDP can be used to overcome them.

Here’s what we discussed: 

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