Social Media Day PHL 2023

Abby Matchett, Senior Director of Data Strategy, spoke at the 2023 Social Media Day PHL on how marketers can take their data strategy to the next level. The session covered the role of data in digital marketing and media, the importance of a test-and-learn mindset, how to construct a data strategy roadmap, growing your digital data, and how to convince colleagues of the importance of a data strategy.