Practical Google Analytics and Google Tag Manager for Developers
Written by Jonathan Weber and the Team at Bounteous
There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?
Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you’re really after to better serve your users’ needs, you’ll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site
This book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:
- Google Analytics implementation via Google Tag Manager
- How to customize Google Analytics for your unique situation
- Using Google Tag Manager to track and analyze interactions across multiple devices and touchpoints
- How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions