The Co‑Innovation Manifesto

I wrote the Co-Innovation Manifesto to provide a call-to-action and set of guiding principles for business executives seeking to digitally innovate. In this context, co-innovation is defined as a collaborative form of innovation used by organizations in partnership with professional service firms to address the challenges inherent in digital transformation initiatives. This manifesto also contains a Bill of Rights that organizations should insist upon when entering into co-innovation partnerships.

The ideas in this manifesto have been developed over a 25-year consulting career and are focused exclusively on helping companies use digital innovation to transform themselves and to compete and win digitally.

I hope you download the Co-Innovation Manifesto and use it as a tool to elevate your organization’s digital innovation practices. Head over to co-innovation.com, where you can download the document and additional resources. This information provides guidance on how to start the conversation about Co-Innovation within your organization and with agency partners.