Embracing a Direct‑to‑Consumer Strategy to Increase Sales and Grow Your Brand Whitepaper

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November 3, 2021 | Bounteous x Accolite
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The embrace of Direct-to-Consumer (DTC) channels gained significant momentum throughout the COVID-19 pandemic due to prolonged brick-and-mortar door closures. While there is no question that the DTC model has been on the rise for years, brands across the retail, consumer packaged goods (CPG), and manufacturing verticals were forced to double down on DTC during the pandemic in order to:

  • Reduce reliance on third parties and improve profitability/revenue metrics
  • Better understand customers and engage with them in a direct manner
  • Create a highly valuable omnichannel end-to-end customer experience

Bounteous, Adobe, and BWG Strategy conducted a survey of professionals leading DTC digital experience efforts in the Retail/CPG and Manufacturing sectors. The survey uncovered the key opportunities and challenges that brands faced when executing DTC strategies and programs.

Read on to find out how to embrace and implement a successful DTC strategy to increase sales, grow your brand, and improve customer engagement to build a connected consumer digital experience. 

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