The Future of Experimentation: Acquia Convert

Personalization has been a moving target for the last decade. What started as something simple as Dear John, has now turned into a higher level of expectations by customers from the brands they engage with. It is only natural, then, that the technology that supports personalization evolves as well. This is exactly what is happening at Acquia.

As of July 1, 2024, Acquia Personalization (formerly Acquia Lift) is no longer available for new customers. Acquia is sunsetting Personalization in favor of a new offering called Acquia Convert, powered by VWO. Acquia Convert offers enhanced features and reporting and will provide a better understanding of user behaviors, testing, and personalized experiences.

Acquia Convert supports all of the capabilities currently available with Acquia Personalization, enables key integrations with your organization’s existing MarTech stack, and is a Google Analytics Integration Partner. Furthermore, Acquia’s partnership with VWO expands Acquia’s DXP with the ability to optimize digital experiences through testing, insights, and personalization.

What Does This Mean for Current Acquia Personalization Customers?

You don't need to take immediate action if you have a current Acquia Personalization account. Acquia will still provide Acquia Personalization and support for the duration of your existing contract. But owners of Acquia Personalization should start investigating and thinking about migrating to Acquia Convert.

Even though Acquia continues to support Acquia Personalization, new features or enhancements will likely not be added to the legacy personalization service, potentially limiting some of your opportunities to convert and personalize. We recommend migrating to Acquia Convert as soon as possible to take advantage of its powerful features.

Introducing Our Acquia Convert Migration Offering

Bounteous x Accolite offers a solution for migrating from Acquia Personalization to Acquia Convert. In this engagement, we review your objectives, provide a roadmap, and migrate your business to Acquia Convert. In many cases, aligning on objectives and a roadmap with our team will inform enhancements that will elevate personalization strategies and conversions.

Bounteous x Accolite and VWO Implementation: A Comprehensive Support for Your Experimentation Needs

Over the past two years, Bounteous x Accolite has partnered with numerous clients to implement, onboard, and activate VWO for their experimentation requirements. VWO offers unique features that cater to both clients who are just beginning their A/B testing and personalization journey, and those with mature programs that are seeking to elevate these efforts.

These features and capabilities will carry over to Acquia Convert, enabling a whole new set of tools for your organization:

• Core A/B Testing: Robust A/B testing capabilities, which are essential for organizations at any stage of their optimization journey.
• Third-Party Integrations: Seamlessly integrates with third-party tools, enhancing the testing and analysis/reporting process.
• Behavioral Analysis: Features such as heat mapping and session recordings offer deep insights into user behavior, highlighting areas of interest and friction.
• Form Analytics: Provides valuable insights into form drop-offs, helping organizations improve form completion rates. 
• Surveys and Feedback: Enables the creation of on-page surveys and feedback experiences, allowing direct user input to inform decision making.

Acquia Convert also introduces several advantages over other products on the market, including:

• User-Friendly UI: The intuitive interface makes it accessible to users with varying levels of technical expertise.
• Flexible Pricing: Offers a range of pricing options, making it ideal for organizations looking to enhance their experimentation capabilities.
• Comprehensive Toolset: Combines core testing functionalities with advanced behavior analysis and feedback tools.

By leveraging these features, Bounteous x Accolite helps organizations enhance their experimentation efforts, providing a seamless user experience that positively impacts business goals and objectives.

As an Acquia Elite Partner and Acquia DXP Certified Practice, Bounteous x Accolite is at the forefront of enhancing customer experiences that boost conversions and drive business success. Our team leads digital transformations for major brands across all industries and sectors.

Together with Acquia, Bounteous x Accolite can create personalized customer experiences that drive meaningful results.

To learn more, view our Acquia Convert offerings.