Discover the Latest Innovations from Acquia

Digital Experience Platforms (DXPs) are becoming indispensable for organizations striving to meet the ever-increasing demands of tech-savvy customers. These platforms enable organizations to deliver seamless, personalized experiences across multiple channels, fostering brand loyalty and driving growth.

However, with numerous options on the market, choosing the right DXP can be a complex challenge for marketing leaders. Enter Acquia, known for its robust and flexible solutions, empowering organizations to unify their digital strategies, optimizing customer interactions, and achieving superior marketing ROI.

As seen at Acquia Engage New York, Acquia isn’t just developing products, but thinking about how a product impacts the customer, makes their lives better, and delivers a better DXP through content, optimization, and insights.

• Content: Create, manage, and deliver digital content and experiences—images, videos, blog posts, articles, landing pages, etc.—consistently across all your digital channels.
• Optimize: Continuously improve your digital content and experiences by improving accessibility, readability, brand compliance, and SEO.
• Insights: Understand how people interact with your digital experiences, segment audiences based on their behavior and interests, and deliver personalized content that drives better engagement and conversion rates.

Content

Video Creator for Acquia DAM

Acquia’s new Video Creator for DAM enables marketers to produce professional, branded videos in minutes rather than days (or weeks). Templating, AI, and DAM’s workflow will save time, money, and skillset investments.  

AI with Acquia DAM Copilot

Also within Acquia DAM, conversational AI via a Copilot makes it easier to search large digital asset libraries. Users no longer need to navigate complicated filter menus but can use the AI-powered search to find what they’re looking for—and refine those searches.

Optimize

New Innovations for Drupal CMS

We’ve written extensively about Drupal CMS, a new version of Drupal that will launch in mid-January. Innovations include "recipes" to simplify site building, AI-powered site creation capabilities, and a new Experience Builder that will transform how Drupal websites are built.  

Improving Content Ranking with Acquia SEO

Acquia’s new SEO Copilot, powered by Conductor, integrates into Drupal’s editing experience and will work with any CMS (not just Drupal or Acquia). It provides keywords, content suggestions, length recommendations, and writing complexity for your target audience in real-time. This helps marketing teams create SEO-friendly content more efficiently without the need for deep SEO expertise.  

Rebranding of Monsido

Acquia is leaning into website accessibility. Monsido is now Acquia Optimize, which scans content across your website, provides real-time recommendations to improve content or remain compliant, and helps improve accessibility.

Insights

Better Conversion Rates with Acquia Convert

Understanding user behavior is key to optimizing digital experiences, and Acquia Convert, powered by VWO, offers enhanced features and reporting and enables users to dive into user behaviors, testing, and personalized experiences. To learn more about heat mapping, analyzing behavioral data, and testing with Acquia Convert, watch our webinar.

Want to learn more about product updates and announcements from Acquia Engage New York? Keep tabs on the event page for on-demand content, coming soon.