Bounteous Recognized in Customer Analytics Service Providers Landscape Report

CHICAGO — January 28, 2025 — Bounteous, a global digital transformation consultancy, begins the new year with an impressive acknowledgement as one of 41 providers included in the Forrester Research report titled, “The Customer Analytics Service Providers Landscape, Q1 2025.” For Bounteous, this inclusion showcases the company’s focus on enabling businesses with data-driven insights to enhance customer engagement and achieve impactful outcomes.

Bounteous was listed as a consultancy with an industry focus in the sectors of financial services, retail, and healthcare, with a geographic focus in North America and EMEA.  Forrester defines customer analytics service providers as professional services that help clients transform customer data into analytical insight to optimize customer decisions and design customer-focused programs and initiatives that drive acquisition, retention, cross-sell/upsell, and improve the customer experience.

“Our inclusion in Forrester’s report reinforces our position as a trusted customer analytics partner,” said Anil Lakhanpal, Data, AI, & Cloud Practice Head at Bounteous. “As organizations navigate this diverse landscape, our expertise ensures clients receive tailored solutions that align with their unique business scenarios. We remain committed to delivering transformative insights that empower our clients to make data-driven decisions and create enriched customer experiences.”

After merging with Accolite in February 2024, the company’s Data and AI offerings expanded tenfold. The strategic union bolstered Bounteous’ ability to deliver comprehensive analytics solutions, ensuring their clients benefit from cutting-edge technology and strategic insights.

Forrester's report acknowledges the critical role that customer analytics service providers play in solidifying data foundations, building and deploying analytical models, and embedding insights into customer engagements. The report was compiled using information across providers. In cases where providers didn't give data directly, Forrester used secondary information to provide estimates. All information was verified with providers like Bounteous before publication.

The report is available online to Forrester customers or for purchase here.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

About Bounteous

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. Discover more about our impactful work and expertise by visiting www.bounteous.com and following us on X, LinkedIn, Facebook, and Instagram.