Desk Pet

• Adobe
• Supply Chain
• Artificial Intelligence

The Adopt‑a‑Desk‑Pet Experience

We initially created the Adopt-a-Desk-Pet experience to encourage Adobe Summit attendee engagement, illustrate key Adobe focus areas, and give an ode to our client, Petco.

Inspired by our Summit speaking session on delivering personalized retail experiences for pet owners, the ""Adopt-a-Desk-Pet"" experience utilizes generative AI technologies, including ChatGPT and DALL·E to create a one-of-a-kind takeaway desk pet adoption certificate.

Here’s how the experience works:

1. Users answer a brief, engaging personality quiz on a sliding scale
2. Their responses are sent, via an API, to ChatGPT and DALL·E to prompt a descriptive blurb and image of a unique pet
3. While the image and blurb are being generated, we showcase the Adobe Content Supply Chain process on an infographic on the screen to engage and educate participants
4. Once ready, the image and descriptive blurb are then formatted onto a desk pet adoption certificate to be printed and/or emailed as a keepsake

The experience was built by Adobe Experience Manager. We leveraged our Activate for AEM accelerator for efficient creation and deployment.