Enhanced Ecommerce Variable Pack
Easily grab key data points about your products, purchases, and other Ecommerce touchpoints for easy use in other tag types.
Includes many variables that can be used for other third-party tags and pixels, including:
| Variable | Type | Example Value |
|---|---|---|
| JS – Currency Code | String | USD |
| JS – eCommerce Touchpoint Name | String | Product Impression |
| JS – Is Purchase | String | Purchase |
| JS – Product SKU List | String | ABC-123,DEG-456,EFG-789 |
| JS – Purchase Revenue Total | Number | 124.35 |
| JS – Purchase Shipping Amount | Number | 12.25 |
| JS – Purchase Tax Amount | Number | 12.25 |
| JS – Purchase Transaction ID | String | ABC-12345 |
| JS – Total Product Value | Number | 124.35 |
Instructions
1. Download Container File
Download the container JSON file.
(You may need to right-click on the link and choose “Save Link As” or “Save Target As” to save the JSON file to your computer.)
2. Import JSON File into GTM
Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Check out this blog post for more details about importing a container file.
3. Add Variables and Triggers As Needed
These variables and triggers won’t affect your current tracking in any way. Rather, they provide you with the building blocks necessary to enhance other tags with consistent information from the Enhanced Ecommerce recommended data layer.
