Outbound Link Clicks Recipe for GTM
On what links are people clicking on your website? Track clicks on links that point to external domains to better understand what traffic you're driving to other sites.
Instructions
1. Download Container File
Download the container JSON file.
(You may need to right-click on the link and choose “Save Link As” or “Save Target As” to save the JSON file to your computer.)
2. Import JSON File into GTM
Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Check out this blog post for more details about importing a container file.
3. Update With Your Own Tracking ID
Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number).
4. Preview & Publish
Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!