Acquia Marketing Cloud
The Acquia Open DXP
Summary
The Acquia Open DXP is powered by Acquia Drupal Cloud and Acquia Marketing Cloud, a unified solution that unlocks the value of data and content so organizations can rapidly create new digital experiences. Acquia’s Open DXP seamlessly integrates Acquia’s platform to build, design, and run digital experiences (Drupal Cloud) with an end-to-end, data-driven marketing platform to create, personalize, and enhance customer journeys (Marketing Cloud). Marketers and developers now have a single, easy-to-use platform to build, personalize, and orchestrate multi-experience customer journeys across all modes of customer interaction, such as touchscreens, chat, voice, and more.
Features
- Acquia Integration framework
- Acquia Identity Resolution Engine
- Acquia Machine Learning Framework
- Cross-Channel Orchestration Engine
- Native & Open Personalization Channels
What is Acquia Marketing Cloud?
Acquia Marketing Cloud is a platform-first solution, built up from a customer intelligence foundation. This allows Acquia Marketing Cloud to unify profile, transaction, and event data from all online, offline, and home-grown systems into a single, persistent customer ID that serves the basis for all customer insights, segmentation, and action–that can be leveraged by all teams across the organization. Machine learning powers insights and 1:1 segmentation at scale, enabling omnichannel personalization to deliver deeply relevant experiences. By being an open, data-first marketing cloud, marketers can overcome the challenges of a disjointed digital marketing ecosystem, and be in a position to address the existing and future uncertainty.