Adobe Campaign
Summary
Adobe Campaign helps you take control of outbound cross-channel marketing campaigns. With Adobe Campaign, you have the tools to create remarkable campaigns that resonate across your audiences and channels. You can deliver contextually relevant messages to everyone on your CRM database with improved campaign automation, deliverability, and reporting.
We can help you properly use all the robust features that Adobe tools have to offer, to make sure you are not wasting time on unnecessary configurations or churning through data that could be better organized. Across Adobe Campaign Standard and Adobe Campaign Classic, we offer technology implementation and systems integration services, managed platform services for ongoing administration and maintenance, run and operate campaign execution support, and deskside coaching and training. We also have expertise integrating Adobe Campaign with other Adobe Experience Cloud products for organizations looking to maximize their Adobe investment. Our teams make sure digital campaign strategy is at the core of our technological solutions, and continue to support you after new tools are deployed.
Features
- Omnichannel Orchestration
- Campaign Automation
- Customized Local Marketing
- Flexible Hosting Models
Omnichannel Orchestration
Deliver seamless customer experiences with contextually relevant and personalized messages throughout the customer journey leveraging Adobe Campaign's robust campaign automation and audience segmentation capabilities. Adobe Campaign supports campaign management across online and offline channels (email, mobile push, SMS, direct mail), as well as audience integration with CDP technologies, such as Adobe's Real-Time CDP.
Campaign Automation
Send perfectly timed communications with personalized content and offers through Adobe Campaign workflows and real-time messaging capabilities. Whether you’re delivering time-sensitive transactional messages with important details, or optimized marketing communications in moments that matter to each unique recipient, Adobe Campaign’s automation capabilities support increased efficiencies across marketing teams while improving conversions and accelerating the customer lifecycle.
Customized Local Marketing
Empower local marketing teams with the ability to create, deploy, and report on their own campaigns through Adobe Campaign Classic’s distributed marketing capabilities, or Bounteous’ add-on Campaign Configurator product. Through these solutions, distributed teams are able to select audiences, define email content, assign local offers, and manage deployment dates specific to each business unit or locality.
Flexible Hosting Models
A variety of security and infrastructure requirements can be met across the Adobe Campaign Classic and Adobe Campaign Standard offerings. Adobe Campaign Classic offers open architecture, powerful third-party integration capabilities, and flexible deployment options. Adobe Campaign Classic can be hosted in the cloud or on-premises, for organizations that prefer the added security of running Campaign in their internal environment. Alternatively, Adobe Campaign Standard is a fully cloud-hosted solution that is accessible from any web browser and offers a lower total cost of ownership for budget-conscious organizations.