Marketo Engage

Summary

Marketo Engage is a comprehensive platform for B2B campaign management. The platform allows organizations to bridge sales and marketing activities, by combining key marketing and CRM data into a central place, in order to deliver seamless experiences that build your sales pipeline, drive conversions, and evolve ongoing customer relationships.

Our global team of technology and marketing experts offers platform implementation and configuration, custom integration and app development, and full-service marketing operations to maximize your Marketo investment across channel deployments and marketing analytics. Our Marketo solutions focus on maximizing efficiency throughout lead generation, lead routing, progressive profiling, marketing automation, and revenue attribution.

By communicating across disciplines, we move between strategy, execution, testing, and analysis, creating ongoing success through a collaborative and complete approach.

Features

  • Campaign & Journey Automation
  • Lead Management
  • Marketing Measurement & Attribution

Campaign & Journey Automation

Automate interactions with prospects and customers at key inflection points in conversion and account management lifecycles. Through native CRM integrations, you can leverage sales and CRM data to support intelligent cross-channel engagement with leads and contacts through email, mobile, social, web, and offline channels.

Marketo’s automation capabilities using Smart Campaigns and Webhooks present a variety of campaign automation opportunities across lead nurturing campaigns, account-based marketing campaigns (ABM), real-time trigger messaging, sales communications, and other interactions with key contacts.

Lead Management

Identify and engage with the best prospects, at the right time, using Marketo’s lead management capabilities. Marketo’s flexible lead scoring and analytical tools allow you to apply intelligent scoring algorithms at scale, based on behavioral, demographic, and engagement data, positioning your organization to route only the best prospects to sales to nurture.

Marketing Measurement & Attribution

Marketing measurement across each touchpoint helps sales and marketing to understand what's working. Marketo's reporting tools prove which channels, campaigns, and offers are truly driving conversion and advancement through the sales funnel. Marketo integration with Bizible takes this even further, providing deeper insights into multi-touch and multi-channel attribution across every touchpoint to accelerate pipeline, revenue, and ROI.