Activate for Adobe Experience Platform

An Adobe Experience Platform Accelerator for creating personalized, connected, and seamless experiences using Adobe Real-Time CDP, Customer Journey Analytics, and Adobe Journey Optimizer.

Summary

Activate for Adobe Experience Platform (AEP) is a customizable solution that helps our clients prove value quickly from their investments in investment in Real-Time CDP, Customer Journey Analytics, and/or Adobe Journey Optimizer. This solution gives companies a unique step-by-step approach for activating high-priority use cases across experience orchestration, audience activation, and journey analysis, and then expanding to additional data sources and destinations once value has been proven.

The Activate Advantage

Activate for Adobe Experience Platform gives you the flexibility to select only what is needed across AEP, with the ability to scale. Activate for Adobe Experience Platform can be leveraged separately for each one of AEP’s native apps, or collectively to deliver personalized experiences across Real-Time CDP, Customer Journey Analytics, and Adobe Journey Optimizer. Companies can build and bundle across necessary journeys, data sources, and destinations with Bounteous’ guidance to build a solution that will deliver a return on investment quickly. 
 

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Features:

Audience Activation: Adobe Real-Time CDP

  • Data Strategy
  • Technical Documentation
  • Platform Configuration
  • Data Dictionary
  • Data Sources
  • Segments
  • Destinations
  • DULE & Consent Policies

Experience Orchestration: Adobe Journey Optimizer

  • Marketing Strategy
  • Platform Configuration
  • Journey Development
  • Message Development
  • Testing & QA
  • Channel Activation
  • Solution Documentation
  • Client Enablement

Journey Analysis: Customer Journey Analytics

  • Data Strategy
  • Technical Documentation
  • Platform Configuration
  • Connections Setup
  • Data Views Setup
  • Component Customization
  • Workspace Creation
  • Enablement

Audience Activation: Adobe Real-Time CDP

Data Strategy

Collaboration with Bounteous to understand business requirements, goals, and prioritize desired audiences and use cases for your Real-Time CDP implementation.

Platform Configuration

Stand-up and configuration of your Real-Time CDP platform, including defining data sources and activation channels. 

Data Dictionary

Definition and documentation of data sets and schemas to information customer profiles.

Governance Playbook

A blueprint for the ongoing experience maintenance for your specific Real-Time CDP instance. 

Data Sources, Segments, and Destinations

Integration of high-value data sources, segments, and destinations with the opportunity to add more as needed. 

DULE & Consent Policies

Enforcement of DULE & consent policies in alignment with the chosen data sources, segments, and destinations. 

Experience Orchestration: Adobe Journey Optimizer

Marketing Strategy

Collaboration with client stakeholders to optimize customer journey strategies in the context of AJO capabilities. ​Bounteous leverages our one-of-a-kind use-case library of 160+ templated cross-industry marketing strategies to help inform industry, data, and channel activation best practices across RTCDP and AJO use cases. 

Platform Configuration

AJO stand-up and configuration, laying the foundation required for journey execution with user roles & permissions, channel settings, and data source connections.​

Journey Development

Configuration of individual journey flows within AJO for each use-case selected by the client.

Message Development

Configuration of re-usable message templates, as well as individual messages within journey flows, following channel best practices. ​

Testing & QA

Thorough QA & end-to-end testing of all journeys and touchpoints to ensure seamless targeting, execution and content rendering.​

Channel Activation

Support throughout IP Warming, shortcode provisioning & Mobile SDK integration. Email, SMS, Mobile Push, and In-App messaging channels are included in the baseline audience activation offering.​

Solution Documentation

A detailed blueprint of each client’s solution, including details about platform configuration, integrations, and individual journeys.​

Enablement

Collaborative deskside coaching sessions, conducted virtually, with focused agendas specific to each client’s implementation. We never want our work to be a black box, regardless of whether Bounteous, our client team’s, or other partners assume ongoing execution responsibility.

Journey Analysis: Customer Journey Analytics

Data Strategy

Work hand-in-hand to define business requirements, and goals, and prioritize desired reporting and analysis scenarios.

Technical Documentation

Provide a detailed blueprint of each client’s solution, including details about the system and data architecture, identify stitching and platform configuration.

Platform Configuration

Stand-up and configuration of CJA, laying the foundation required for journey analysis with user-appropriate user roles & permissions

Connections Setup

Connection of Customer Journey Analytics to the Adobe Experience Platform data lake.

Data Views Setup

Creation of customized views of the data for your analytics stakeholders without altering the underlying data collection.

Component Customization

Transform and tweak your data to create new or derived fields without altering the underlying data collection.

Workspace Creation

Leverage the powerful Workspace canvas to build and share meaningful reports and analysis across the organization.

Enablement

Formal training or collaborative deskside sessions focused on the ins and outs of each client’s implementation.
 

From Activation to Analysis: Understanding Adobe Journey Optimizer, Adobe Real-Time CDP, and Customer Journey Analytics

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