Google Cloud

Summary

Spending time managing servers is not helping you connect with your customers. Free up your developers to build delightful digital experiences and rely on Google Cloud Platform to provide the secure, scalable infrastructure you need. Whether it is updating your on-premise applications to the cloud or building new pipelines for the digital behavior data your websites and apps generate, we can help guide your strategy and architecture to achieve your goals.

Features

  • Scale Infrastructure
  • Build Data Pipelines
  • Leverage AI
  • Grow Audiences

Scale Infrastructure

Google’s world-class infrastructure can be yours, too. You can scale effortlessly, free developers from managing resources with fully managed solutions, and rely on Google Cloud Platform to deliver highly-available and secure experiences to your users. With cloud computing tools spanning from VMs to fully-managed serverless functions, storage, databases, and networking, Google Cloud Platform has solutions to modernize your infrastructure and accelerate innovation.

Build Data Pipelines

If you collect and activate customer data with Google Marketing Platform, you can take advantage of seamless integrations with Google Cloud Platform to build robust data pipelines to further analyze, visualize and activate that data, as well as incorporate third-party sources such as customer relationship management (CRM) systems, other advertising platform data, and more. Google Cloud Platform includes tools like BigQuery, Cloud Dataflow, Cloud Dataprep, and Cloud Composer to build and manage workflows around data, whether that is moving data from Google’s platforms into your existing data lake or data warehouse, or building one in the cloud.

Leverage AI

Google’s research in machine learning and artificial intelligence is unparalleled, and Google Cloud Platform gives you the tools Google uses to apply to your own data. You can build in AI capabilities into your websites or apps through AI services for text, speech, vision, and more. With Google Cloud Platform tools for machine learning like BigQuery, Cloud Datalab, and Cloud ML, your marketers and product managers can take advantage of data science to understand your prospects and customers and better target them in Google Marketing Platform.

Grow Audiences

Firebase is a collection of mobile app tools and services built on Google Cloud Platform to speed and streamline app development without worrying about infrastructure. Take advantage of services like authentication, serverless functions, and a realtime database to build your app; analytics and performance monitoring to keep track of it; and messaging, A/B testing, deep linking, and integrations with Google Marketing Platform to promote it and grow your audience engagement.