Paytronix

Summary

Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend.

Over the last two years, traditional convenience shopper journeys have experienced a quantum leap forward as consumers recognized the channel's unique ability to combine gas fill-ups with shopping for groceries, household essentials, prepared and packaged foods into a single trip.

For those consumers already combining multiple journeys with a visit to their local c-store, increased brand focus on their experience has increased their digital engagement with features such as mobile ordering, curbside pickup, and frictionless, more customized loyalty programs and promotional offers.

Consumers benefit from a seamless, full-featured digital experience only possible when retailers invest in a high-performance, customizable, and scalable technology stack. We work with Paytronix because their comprehensive all-in-one customer engagement platform integrates seamlessly with our client's existing technology stack, enabling dynamic engagement with customers across every channel and allowing them to stand out in today's competitive market. 

Together with Paytronix, we help clients understand the nuances of each consumer journey and the technical capabilities required to support a more fulfilling consumer experience. We recently worked with Paytronix to evolve the rewards experience for a leading coffee client, improving the ordering, reward redemption, and checkout flows. Inspired by user feedback, customers can now earn rewards faster and redeem from a wide selection of rewards not previously offered. The new program offers a wide selection of more than 20 unique rewards, while the app features many UI updates, including a unique interactive "dial" coffee cup animation to track a member's points. Success has come in the form of increased app engagement and rewards redemption.