Convenience Goes Digital
Dash In is redefining the convenience store experience, with 55 stores in Maryland, Delaware and Virginia and plans to triple its store count by 2030. Digital is a key element of the brand’s growth plans, and in 2023 Dash In debuted their new loyalty program and app, Dash In Rewards.
- Product Design, Strategy & Innovation
- Experience Design & Planning
- Mobile, Web & Emerging Applications
- Commerce Platform Implementation
- Digital Experience Strategy
- Customer Activation & CRM Strategy
Business Issue
Like many convenience stores, Dash In locations' diverse selection of services and menu offerings are often on separate technologies (foodservice, car wash, fuel, etc). Driven by a desire to streamline the customer experience across all purchase categories, Dash In partnered with Bounteous x Accolite to integrate all of Dash In and Splash In’s offerings into a single, unified mobile app.
Solution
After three years of strategy, research, and production, Dash In has created a first for the c-store industry: an integrated app that combines foodservice order ahead, fuel pump activation, car wash, and loyalty/rewards.
Integrations
- Fuel
- Activate fuel pump with app
- Stack rewards/points from earning
- P97 payment process integration
- Ordering
- Order ahead on app for made to-order food
- Integration with Olo platform
- Delivery integration with GrubHub, UberEats, and DoorDash
- Loyalty
- Integration with Punchh
- Welcome Discount for fueling
- Carwash
- ICS Integration
- Marketing Automation
- Salesforce Marketing Cloud Integration
Interconnected Rewards
Dash In uses a points-based rewards system where members earn points on their in-store, fuel and car wash purchases, and can then redeem their “Dash Cash” for discounted products or in-store currency. Rewards members get more loyalty points for in-store purchases than fuel, driving customers to engage on higher-margin offering.
Outcomes
Within three weeks of launch, Dash In Rewards surpassed 2,500 members and the app had achieved a 4.7 out of 5 rating on the Apple App store. Plus, now Dash In can leverage their customer data to deliver timely, relevant offers to guests, driving customers to engage in higher-margin offers.
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